We all have a view on social websites such as Facebook, LinkedIn, YouTube, Twitter, and even Google Plus. Love them or hate them, they are here to stay. But if you are a disbeliever, you cannot argue with their sheer size. For instance, Facebook has over 1 billion users and 1 million advertisers. This is just the tip of the iceberg and the potential is truly limitless.
In this lesson we look at how businesses can maximise the opportunities of effectively using social web assets across multiple providers. How to build social assets is shown but also how to keep them relevant and updated without overloading valuable and scarce business resources.
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