What is it? It is another way of saying partner business development. How do we use it online? In this lesson we introduce Cost per Acquisition (CPA) methods to only pay for paying customers introduced by partners. We compare this to other partner incentives including Cost per Lead (CPL), Cost per Click (CPC) and the older Cost per thousand (CPM) incentives. Setting up your partner platform to attract suitable partners, working with partner networks and being an attractive partner are also presented in a practical sense. Once this module is completed, all students will understand the power of partner referrals and how to get started
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